SMART Blog

When people talk about a business’ efficiency, it’s typically referring to the ability for the organization to bring a product or service to market quickly with a small amount of wasted resources. The prevailing theory is that an efficiently-run business costs less, makes more, and grows faster than one that is inefficient. With the way business is headed--that is, with smaller profit margins than ever before--boosting efficiency has become a core business strategy. In fact, in today’s technology-driven marketplace, there are many that would argue that the efficient business is the only good business.

You can’t have IT without information, you can’t have information without data, and technology is what creates data so that you can better use your company’s technology to increase sales. Got it? Understanding the flow of data can be confusing. It’s important to have a handle on it so you can leverage your data for the success of your business.